Kirin Beer, Kirin Lemon
Date
1932
Credits
- Tada Hokuu 多田北烏 2 Designer
Format
- Poster 2396
- Advertisement 273
- Advertising 638
Clients
Typefaces
Media
- paper 2113
- ink 522
- chromolithograph 6
Techniques
- lithography 237
- illustration 309
- chromolithography 18
- painting 101
- printing 911
Dimensions
600 × 905 mm
Locations Made
- Japan 558
This is an advertisement poster for Kirin Beer, a well-known Japanese Beer brand. Tada created numerous posters for Kirin Beer since the 1920s. His works are characterized by a style that adeptly incorporates backgrounds to create a sense of depth.
This poster features a beautiful female figure. This is a traditional Japanese art genre, known as “Bijinga (美人画),” and this has long been popular for use in advertisement posters. While it features Bijinga, its style is closer to Yōga (洋画/Western-style painting) rather than Nihonga (traditional Japanese-style), as it uses the vibrant colors and realistic shading.
